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Professional Portfolio

Empowering

Internet Creators

 

I am a project manager, event planner, and film aficionado in Boulder, CO.

When I discovered the power of online communities many years ago, I was hooked. To this day, my favorite work involves community and project management at the crossroads where creativity, technology, and activism meet.

I value my liberal arts background, which focused on film history, digital media, and journalism. My growing edges, where I'm currently gaining experience, are in business operations, public speaking, and writing. I am a lifelong learner–passionate, curious, reliable, organized. 

In my free time, I am often in the foothills of the mountains in the beautiful place I call home. Every year, I set a goal to see all the Oscar nominated movies and read 52 books–though I don't always make it. I cook, listen to film soundtracks, and spend a little too much time on Twitter. 

 

Areas of Expertise


Advocating for online creators

Throughout all my roles, I have focused on identifying the needs of online video creators and solutions that will empower them. I am connected with a wide range of independent online content creators and industry professionals. Increasingly, I advise conventions, platforms, and companies on working with creators.



PRODUCING PROJECTS AND EVENTS

My favorite work involves breaking down complex projects, creating systems, and planning for every contingency. From coordinating a massive conference, to building a new company; producing a crowd-sourced book, to running a 48-hour charity marathon campaign... I value challenges that bring to life a creative vision. 



Building digital communitIES

For half my life, I've been part of digital communities on social media with individuals around the world. I enjoy opportunities to serve these groups by building educational resources and real life experiences to connect them. I believe in a kind and inclusive online discourse to create positive change in the world. 


 

Professional Experience

 

Executive director - (2016 to PResent)

The Internet Creators Guild (ICG) is a non-profit organization that represents, supports, and connects professional online creators. Launched in 2016 by Hank Green and a founding board of directors, this new membership association serves the tens of thousands of individuals who make a living creating content online. We advocate as a collective voice to platforms like YouTube, publish articles, facilitate discussions, create educational resources, work with the press, and help increase transparency in the industry. 

As Executive Director, I am responsible for building on the initial vision for the ICG to create our mission and strategy. I currently manage a small team doing interviews and writing, speaking and coordinating events, investigating and doing research into issues affecting creators. After building the administrative framework for the business, I continue to run all day-to-day operations for the company. 

In my work at the ICG, I hope to create an effective advocacy organization for a new generation of creatives. I continue to build on the many relationships in the online video community which I've nurtured over the years in order to synthesize the needs of this diverse community. 

Guest manager - (2010 to 2016)

VidCon is the world's largest gathering of online video creators, fans, and industry professionals. It takes place in Anaheim, CA each June. It is part convention–with variety shows, signings, concerts, and an expo floor; and part conference–with panels, networking, and keynotes. From the first VidCon volunteering to the seventh year working as Guest Manager, the event grew from 1,400 to 28,000 attendees. 

As Guest Manager, I was responsible for coordinating 450 Featured Creators invited to participate in the event as speakers / performers. This involved handling invitations and registration, managing all communications with them throughout the year, booking their flights and hotel, arranging their programmed activities and schedules, developing the plans for their security, overseeing the Signing Hall, advising on parties and extras that enhanced their experiences, as well as overall ensuring they had a positive and productive experience at the event. I worked as Guest Manager full time for 3 years, and previously contracted and volunteered for the event. 

In my work at VidCon, I was proud to create a space for the online video community to gather, celebrate, and learn.

Project Manager - (2015 to 2016)

This Modern Love by Will Darbyshire is a unique crowd-sourced book of letters about love and relationships. Over 6 months, we asked Will's community a series of prompts such as "What would you say to your ex without judgement?" and "Write a thank you note to your partner." The responses are poignant, funny, and insightful - and were compiled into a book published by Penguin UK and Keywords Press.

As a Project Manager for the book, I helped sort through the nearly 15,000 submissions we received in the form of emails, tweets, Instagram photos, Tumblr posts, and physical letters. I read every entry to help narrow it down for Will to make the final selection, logging all answers and managing waivers required for participation. As a team, we developed the narrative theme of the 6 questions. 

In my work on This Modern Love, I enjoyed managing a complex project with many moving parts and helping create the tangible and beautiful final product that was published in August 2016. 

Producer - (2013 to 2015)

The Project For Awesome is an annual charity campaign created by John and Hank Green. Every year in December, they encourage the online video community to create videos about a cause they believe in or a non-profit organization they support. Meanwhile, John and Hank host a livestream telethon for 48-hours, featuring videos and welcoming guests onto the show. Additionally, they raise money with the "perk" merchandise items on an Indiegogo Campaign, and these funds are then distributed to charities chosen by the community. 

As Producer of this project, I managed the overall planning and coordination of the team for the event. This included gathering donated items from online video creators for the perks, scheduling guests for the livestream, overseeing the development of the website, running the execution of the event, and managing the follow-up work of shipping merchandise. I helped run P4A for three consecutive years, in which we raised $870,000 (2013), $1,200,000 (2014), and $1,500,000 (2015). 

In my work on P4A, I loved seeing the Nerdfighter community rally around such an important tradition, and helping to make it happen. 

 
 

Education

 

University of Colorado, Boulder

Film Studies Major / Technology, Arts, & Media Minor

At CU Boulder, I received a liberal arts education in Arts & Sciences–favorite subjects included Astronomy, Linguistics, and Shakespeare.

My major degree in Film Studies focused on history and theory, studying everything from French Impressionism and gender roles in movies from the 1950s, to silent era shorts and experimental styles; from Citizen Kane to West Side Story. 

My minor degree in Technology, Arts, & Media included coding, web programming, graphic design, motion graphics, animation, and other technical skills and digital media theory topics I continue to use today. 

During College, I also worked as a film projectionist, ran social media for the Book Store, and was a Norlin Scholar. 

 

 
 
 

 
 
Laura knows more about the wants and needs of online video creators than anyone I know.
— Hank Green (Vlogbrothers, VidCon CEO, ICG Founder)